Business Communication Skills

Samantha Williams, founder and owner of Sam’s Word, LLC, will present a series of workshops on business communication skills beginning in April. Because space is limited registration is required. Please register using the links below, or by calling 203-287-2680.

All workshops will be held from 10:30am-12pm in the Miller Friends Room.

June 12 – Instabusiness – . Business owners are often confused and frustrated about how to use Instagram to promote their business, gain customers, and increase sales. They are unsure about how to get started, how to use hashtags, whether they should go live, or if they should use IGTV. This workshop will answer all these questions. In this session learn all the tips to making a business’s Instagram account profitable. Participants are encouraged to bring their mobile devices with the downloaded Instagram app to the program to obtain help with modifying their page. There will be the opportunity to ask questions, make changes to a profile, and start using the tips being taught. 

July 10 – Facebook for Small Business –  Use Facebook for marketing  your small businesses. Facebook is used by millions of business owners across the globe to connect with current and prospective customers. There are numerous Facebook features that entrepreneurs should be using to maximize their Facebook business page. Learn the fundamental features of Facebook like how to put a page on autopilot along with effective methods of engaging with followers. This workshop will provide the best practices to incorporate into a social media strategy to guarantee success while using Facebook. Participants are encouraged to bring their mobile devices with the downloaded Facebook app to the program to obtain help with modifying their page. 

August 14 – Social Media Integration Tools – Everyone knows businesses must have a consistent presence on social media to remain competitive. However, business owners are too busy actually running their business to devote hours a day to managing their social media pages. This is why social media integration and productivity tools have been developed. There are a variety of programs business owners can use to put their social media on autopilot. Productivity tools can help create, schedule, and post content to social media pages. Integration tools can easily connect various social media pages so that content can be easily and seamlessly shared. In this fun and interactive workshop, Ms. Williams will review several tools to improve a business’s social media presence while reducing the time spent managing this essential marketing element of entrepreneurship. Participants are encouraged to bring their mobile devices with downloaded social media apps to the program to obtain help with implementing these tools.   


Samantha Williams is a content strategist with over twenty years of writing experience. She founded Sam’s Word in 2015, with the goal of alleviating the writing burden of business owners, and has completed projects of all scopes and sizes.