April Business Webinars


How to Pitch Investors
Tuesday, April 6, 2021; 1:00 PM – 2:00 PM
Live webinar
Free but registration required.

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Explore business funding in Connecticut and how to convince the decision makers to write you a check.There are ample sources of capital to launch or grow a successful business; but why do some businesses receive funding and others do not? When raising capital entrepreneurs generally talk about their needs; but the key is to understand the needs of the investor, lender or granting agency. This webinar will help you understand how capital providers evaluate the hundreds of applications they receive each month to select those they want to support so you can find out how to get to “Yes!”

Mike Roer is a serial entrepreneur and president of the Entrepreneurship Foundation, an organization supporting entrepreneurship through educational programs, business plan competitions, and connections to talent and capital. Mike is an adviser to business incubators and a frequent lecturer at universities on business modeling and financing; and the author of the text / workbook Entrepreneurship and Small Business Management. Previously, he was the Executive Director of the Connecticut Venture Group, The Angel Guild and Crossroads Venture Fair.

Is Selling on Amazon Right for Your Business?

Thursday, April 8, 2021; 3:00 PM – 4:00 PM
Live webinar
Free but registration required.

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Third-party sellers on Amazon represent more than 54% of the transactions. Can you get a share of the more than $53 billion in revenue? Selling online has represented the future of retailing for years and the pandemic only accelerated the urgency for many small businesses to enter e-commerce. But it’s hard to shout loud enough just from your own website to reach your market. Peek behind the scenes of one successful Connecticut merchant’s use of Amazon to learn more about the complexities and opportunities that await.

Richard Tesoriero, P.E., MBA, was pursuing a career in mechanical engineering and building systems automation when he set out on an entrepreneurial track 18 years ago, acquiring a small Yahoo store to get started in e-commerce.  Now, his company sells a range of imported textiles such as quilts, rugs, curtains and tabletop fabrics on Amazon and other web platforms. His experience has made him a practical expert on the ever-changing techniques for success on the world’s largest marketplace.

Let the Software Robots Do Your Work!

Wednesday, April 14, 2021; 1:00 PM – 2:00 PM
Live webinar
Free but registration required.

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Small businesses are entering the age of information automation. But are you still retyping, re-entering and manually updating your records? You don’t need to be a software engineer to build an automation application. No-code apps use tools like Zapier and Integromat that can connect the programs you’re already using, building powerful automated processes without specialized computer programming knowledge. In this webinar you will learn how to create an operational database to unlock the full potential of automation and eliminate tedious tasks from your work day, saving time, labor and ultimately money.

Tom Nassr is a serial entrepreneur with a background in philosophy. Since selling the award-winning design agency Checkmate Digital in 2019, he’s been focused on improving workflows for businesses and entrepreneurs with his new venture, XRay.Tech. Tom is a board member of the Entrepreneurship Foundation, a board member of Entrepreneurs Organization (EO), a Nexus Global member, and a UN Youth Delegate.


Decontaminate Your Toxic Workplace Culture

Thursday, April 29, 2021; 1:00 PM – 2:00 PM
Live webinar
Free but registration required.

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As a small business owner or manager do you feel burnt out? Are you frustrated with employees who seem inefficient? Uncooperative? Noncompliant?
Do you wish you could build an environment that encourages innovation and open communication?
Do you or your employees long for psychological safety?
Could it be your company has an unhealthy, “toxic” culture?
Are you unclear what to do next?

As stressful as your current environment may be, an opportunity awaits your organization for positive change with improved employee performance, reduced turnover and a better bottom line.

  • Identify how to create an atmosphere of trust.
  • Understand what makes up psychological safety and why it is important.
  • Find out how to jump start your company into a new culture of inclusion and respect.

Jean Mix, Founder of Mix Education Services, is a certified trainer in the Four Stages of Psychological Safety. She has been working in the training field for more than 20 years and is an expert in corporate communications, management coaching, change management and conflict management skills. Jean is often called the Employee Whisperer because of her nurturing way of assisting people through change. She earned her Master’s Degree in Corporate and Technical Communications from Rensselaer Polytechnic Institute, and enjoys her the rewards of life as a small business owner.



  • How to Create a Cash Flow Forecast to Test Your Proposed Venture
  • Test Your Knowledge of Financial Statements
  • Learning the Language of Accounting
  • Small Business Integrated Marketing Zodiac
  • Tips for Getting a Small Business Loan
  • Small Business Financial Fundamentals

The courses are free as well as access to previous webinars, podcasts and articles. Just register for access.



7 Steps to Build Your Platform and Stand Out in a Noisy World

April 1, 2021, 1:00pm – 2:00 pm EDT
Live Webinar

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Speaking is one of the most powerful ways to build and grow your business.  By implementing Story, Stage and Scale, you will achieve a greater reach than you could have ever imagined.This empowering webinar, presented by Founder and CEO of Advance Your Reach Pete Vargas, will teach the seven critical steps you need to implement to begin leveraging stages and using your story to scale your business.

You’ll learn about:

    • How to get clear on the problem you solve and the people you serve
    • The keys to crafting a clear and compelling message that makes people want to work with you
    • Connecting your Hero’s Journey Story
    • How to get10X the revenues from every platform you speak on
    • How many platforms exist and where your ideal platforms lie
    • A Step-by-Step System to winning platforms on demand
    • What to sell to your ideal audience so they can go further with you beyond the platform


This lesson is not just for speakers, but entrepreneurs, organizations and nonprofits that are looking for a powerful medium to grow their business.


April 6: The State of the Small Business – 2021 Economic and Labor Market Outlook

April 6, 2021, 1:00pm – 2:00 pm EDT
Live Webinar 

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As we approach Spring and the number of Covid-19 cases continues to decline in the US, small business owners will be re-opening their doors in record numbers. How can they best position themselves for success?

Attend this timely webinar on the economic and labor market outlook, presented by Nela Richardson, Chief Economist and co-head of the ADP Research Institute.  Nela will share insights on the economic recovery in 2021 and beyond and will cover:

      • The state of the economic recovery: how soon will the economy return to pre-pandemic levels?
      • The state of the 2021 labor market: what are the latest small business jobs figures?
      • The future state of the workforce: what is the future of remote work?


Volunteering in 2021 – How it Can Help Small Businesses Grow in Your Community

April 8, 2021, 1:00pm – 2:00 pm EDT
Live Webinar

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“Volunteers are the only human beings on the face of the earth who reflect this nation’s compassion, unselfish caring, patience, and just plain loving one another.” -Erma Bombeck

In recognition of National Volunteer Month, we are thrilled to have CEO of SCORE Association Bridget Weston and SCORE Certified Mentor and District Director Ed Coleman share their expertise with the SCORE audience. As well, we’ll hear from SCORE mentee and the Founder and CEO of Mutt’s Sauce, Charlynda Scales, about the impact volunteering has had on her business.

This webinar will discuss:

      • The importance of volunteering in the United States and the impact it has on our nation
      • The many benefits that come with volunteering
      • How volunteering with SCORE will help you, the small businesses we serve, and your community!


Your Money. Your Business. Your Life.- Funding and Financing Your Black-Owned Business

April 13, 2021, 1:00pm – 2:00 pm EDT
Live Webinar

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Financing your business is so important to many entrepreneurs. If you do it the right way you can smartly leverage financing options to grow your business.
Join four-time entrepreneur Ramon Ray to get his real-world insights and best practices for financing your business and funding your growth.
You’ll learn:

      • How to be attractive to lending partners
      • Funding options to consider
      • How to develop your business pitch
      • How to finance and grow your business.


What the Most Successful Businesses Are Doing in 2021 – Trends You’ll Want to Jump on Now

April 20, 2021, 1:00pm – 2:00 pm EDT
Live Webinar
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Wondering what’s next for your business in 2021?
Join us for a conversation with Rieva Levonsky, CEO of GrowBiz Media and SmallBizDaily, Ross Herosian, Founder & CEO of Tricycle Creative, and Blake Clark, Global Vice President of Software Advice, about continuing patterns, new small business trends, and the biggest changes that will impact your business this year.
You’ll discover:

      • How small and midsize businesses adapted and survived in 2020 (and what you can emulate)
      • Patterns from 2020 that persist in 2021 and what’s changed about them
      • What customers are expecting this year
      • Where digital commerce and contactless experiences are headed and what to do about it
      • New trends to watch out for now, in the latter half of 2021, and beyond

Reach Customers Online with Google

April 22, 2021, 2:00pm – 3:30 EDT
Live Webinar

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View the Grow With Google Digital Readiness Series

Learn how to make your business easier to find online. This workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
In this workshop we’ll discuss best practices for:

      • Improving your website’s visibility in Google’s organic search results, on all devices
      • Creating a free Business Profile on Google
      • Advertising your business on Google



Plan Your Website for Online Success

April 27, 2021, 1:00pm – 2:30 pm EDT
Live Webinar

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You know you need a website for your business. But, how do you set it up for online success?
First, you need to have a solid plan in place. Fortunately, this webinar will help with exactly that! This webinar, presented by Co-Founder of Cardsetter Jessica Baldwin, will share a comprehensive plan for your business’s website.
After the session, you’ll have a better understanding of:

      • Your website’s audience
      • Feature and functionality needs
      • Content planning
      • How to choose the right platform
      • Best practices for online success

Attendees may also request the free website planning workbook upon completion of the webinar.


State of Connecticut
Don’t forget about the wealth of resources the State offers to small businesses such as the New Business Checklist Tool, the Economic and Manufacturing Assistance Act and the Small Business Express Program. Click here to find out more.