December Webinars for Businesses







Connecticut Economic Development Fund (CEDF)

Managing Your Reaction to Volatility in Your Business and Your Investments

Thursday, December 10, 2020; 1:00 PM – 2:00 PM

Live webinar

Free but registration required

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Volatility may be a term that causes you to think about the stock market, but it makes many appearances in the business world, from the price of your supplies, to seasonal and cyclical sales trends and even in the behavior of your employees.

Learn why people have such strong reactions to economic volatility (it’s wired in our brains), and how the right ideas can lead you toward creating effective strategies and smart planning to manage your own reactions.

Jenny DeRosa Bergeron is the founding member of Athene Wealth Management. Jenny specializes in pre- and post-retirement planning, education planning, employee retirement plans, and insurance strategies. After graduating Phi Beta Kappa with her Bachelor’s degree from Trinity College, Jenny obtained her Series 7 and 66 securities as plus her health, accident, and long-term care insurance licenses.  Jenny has won more than 10 awards in her 20 years of industry experience.


Understanding the Basics of CT Paid Leave Program

Tuesday, December 15, 2020; 12:30 PM – 1:30 PM

Live webinar

Free but registration required.

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CT Paid Leave will impact businesses of all sizes, as well as their employees. Will your business be registered with the state by the Dec. 31 deadline? Is your payroll system prepared for the paycheck deduction required beginning in January? Understand which employers must participate, who will be eligible for paid leave, and the resources available to support implementation.

Presenter: Andrea Barton Reeves, CEO, Paid Family and Medical Leave Insurance Authority

The paid family medical leave program is administered by this newly created quasi-public agency created by the Legislature in 2019. The PFMLIA board is composed of 15 members, including designees of the State Treasurer, State Comptroller, several state agency commissioners, and appointees of legislative leaders and the governor.


Navigating the Unemployment Insurance System

Wednesday, December 16, 2020; 3:00 PM – 4:00 PM

Live webinar

Free but registration required.

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COVID-19 was a kick in the teeth for many small business owners financially. Despite liberalization of the program that allowed certain self-employed business owners to draw benefits, the process was confusing. And when some businesses reopened to lower sales and expensive restrictions there was yet another burden waiting in the complexities of the unemployment regulations. This webinar provides a tutorial on the system with a focus on the special circumstances the pandemic created and how you can save money.

  • Overview of the unemployment system in Connecticut.
  • How employees qualify for family medical leave or sick leave versus qualifying reasons for Pandemic Unemployment Assistance.
  • Claims under the Pandemic Unemployment Assistance 100% funded by Federal CARES  Act.
  • How the Paycheck Protection Program will impact your unemployment claims.
  • How to recall employees back to work and protect your unemployment account.
  • How to handle unemployment claims when employees refuse to return to work.
  • Calculating your 2021 unemployment tax rate and the pandemic’s impact.

Josh Goodman, president of Pinnacle Unemployment Services and Consulting has 20 years of experience and hundreds of hearings under his belt. As a specialist in unemployment insurance laws and processes throughout New England his company focuses on helping small businesses with consultation and a proactive approach to lowering clients’ risks for unemployment claims and improving the chances of prevailing.


Service Corps of Retired Executives of Greater New Haven (SCORE)

 The Hero Factor-How to Transform Your Business and Create a Winning Culture

December 3, 2020, 2:00pm-300 pm

Live Webinar

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Now more than ever, businesses need to know and own their purpose to survive, transform, and win. Every company ever created started as a story, an idea that inspired other people to join and believe in the cause and over time businesses forget and lose that passion.

A majority of any given work force doesn’t fully know their company’s values and sense of purpose:

  • Only 27% of employees actually know their own company values
  • 51% of employees are disengaged in their current positions
  • Over half the workforce is currently able to contribute more to their operations!

In this motivating and inspirational webinar, leading business expert and best-selling author Jeffrey Hazlett will provide valuable insights into understanding and protecting your business’ impact overtime.

You’ll learn about:

  • Developing the right culture by knowing why you’re in the game
  • Knowing your purpose and how to lead with your values
  • Why business as usual, bad moods, and mediocre expectations are indicators of a MUCH bigger problem
  • Ensuring everyone on your team knows your core values, and more importantly believes in them
  • Learning to live your brand in everything you do
  • Owning your hero factor


Jeffrey Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books.


The 5 Step Marketing Strategy During a Pandemic

December 8, 2020, 1:00-2:00 pm

Live Webinar

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Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it is with marketing.

Sure you can jump into the middle of the funnel and sell, sell, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).

To do this, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new, manageable way in today’s pandemic times.

Step 1: Define marketing goal
Step 2: Determine target audience
Step 3: Plan approach
Step 4: Craft message
Step 5: Evaluate results


Cheri has close to 30 years of marketing experience and regularly presents SCORE workshops on a variety of topics in Southwest Michigan. She loves data and analytics and wants to share the love in an easy to absorb method.


Credit Card Processing Secrets the will Save Your Small Business BIG Money

December 10, 2020, 1:00-2:00 pm

Live Webinar

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Do you know how much you pay in credit card processing fees per month? If not, do you know how to find this information?

Most business owners don’t, which ultimately results in losing a lot of money you don’t even realize you’re losing.

This insightful webinar, presented by CEO and Co-Founder of Delta Payment Solutions Irwin Grossman, will share some key steps you can take to lower your costs and pair with the right processor for your business, such as:

  • Be wary of flat-rate fee structures
  • Pushing back on processing fees when not directly related to transactions
  • Not accepting excessive early termination fees
  • Getting a merchant portal with useful data you can understand
  • And much more…


Irwin Grossman is the Co-Founder and CEO of Delta Payment Solutions and President of the Delta Payment Cooperative. Irwin’s expertise is in developing and implementing successful growth strategies.


How to Pivot and Elevate Your Small Business Through Social Media

December 15, 2002 1:00-2:00 pm

Live Webinar

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There’s no denying that small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior.

With a decrease in foot traffic, social media is the new Main Street for small businesses.

In this webinar, presented by social media and strategy experts Crystal Capello-Colon and Ashley Carr, you will learn the best practices to market, advertise and increase the consumer base and sales of your small business using social media.

Key Takeaways 

  • Determining and identifying your ideal social media audience
  • Fostering community through social creatively, conversationally, and tactically
  • Learn to pivot a brand’s digital presence in this new normal
  • Understanding changing consumer expectations and increased competition across the digital space


Crystal is a Senior Director on the Strategy team with over 8 years of experience in social media marketing. Crystal is skilled at telling stories built from data to help direct her client’s marketing strategies and was recently recognized as a Cynopsis Rising Star Honoree.

Ashley Carr, Associate Director of Strategy at Fullscreen, has led social strategy on brands like Prime Gaming, AT&T, Mary Kay, Disney and more.


Disaster Preparedness for Small Businesses

December 29, 2020, 1:00-2:00 pm

Live Webinar

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It’s not a question of if, but when the next disaster will strike. Is your business prepared for the next major disaster event?

This webinar, presented by Alex Contreras, Director of Preparedness, Communication and Coordination at SBA’s Office of Disaster Assistance, will provide the key steps to prepare and recover from disasters so that your business is resilient.

The U.S. Small Business Administration (SBA) provides financial, technical and management assistance to help Americans start, run and grow their businesses. SCORE is a resource partner with the SBA. The SBA administers a Congressional grant which provides SCORE with funding. SCORE volunteers work with the SBA to provide small business mentoring and training to entrepreneurs through SBA offices.

More from U.S. Small Business Administration (SBA)


Alejandro coordinates the SBA’s efforts to promote disaster preparedness, recovery and mitigation. Alejandro is also responsible for strengthening the SBA’s role in disaster recovery by building interagency coordination and leveraging private-public partnerships.


 CT Small Business Development Center

Get Your Local Business on Google Search and Maps

December 9th, 2020, 11am – noon

Register here

Reach more customers online with Google

Showing up when customers are searching online is more important than ever.

Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use.

In this workshop, you will learn how to create and manage a Google business profile from start to finish.

In this session we’ll show you how to:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers

Presenter: Sixcia Devine, Social Entrepreneur and Grow with Google Presenter
Moderator: CTSBDC Business Advisor (TBA)